In the age of technology, the way we used to do business has significantly transformed. The internet has become a part of everyday existence and integral to people’s daily lives. Despite this, about one-third of small businesses lack websites.
In this technological age, online presence isn’t an added advantage but a necessity for a business’s survival. It’s no secret that people use the web to learn about new products and businesses. Therefore, a business can demonstrate its legitimacy and credibility to potential customers by having a website.
Regardless of your industry, a website increases your customer base and earns you the trust of your customers. That said, designing a website can be intimidating, especially if you’re a busy entrepreneur with no coding skills.
So much needs to be done that you don’t know where to begin.
Therefore, most businesses think it’s easier to ignore the problem and try to find a way to go without it. However, the reality is quite the opposite. Adapting to the latest technological advances is essential for businesses if they want to survive in this tech-savvy world. So, a website showcasing your business’s potential is a must.
Building a new website from scratch takes a lot of time and effort. Depending on your budget, you might be able to hire an agency or freelancer to design it for you. If you own a small business with a limited budget, you might believe you have no choice.
The statement may have been true in the past, but it is no longer the case. The last few years have seen a huge rise in website builders. Their simplicity, ease of use, and affordability make them a good choice. Now with website builders, small businesses can easily create their websites instantly.
Selecting the right website builder can significantly boost your business. But before diving deeper, let’s look at a website builder.
What are Website Builders?
It is a program that allows the process of creating a website to become relatively easy. Even if you don’t know anything about computer programming or graphic design, the baseline is that website builders provide multiple choices, whether it is themes or templates from which you can have your pick. And begin to feed information on what kind of website you want it to be and how it’ll appear. You can use it to:
- Page creation
- Organize your website
- Customize your pages’ backgrounds and colors
- Format text and change fonts
- Moves elements around the page
- Allows you to position and upload your images
- Personalize the text with your content
- Add important features for businesses, such as a service provider contact form
- Allows you to add media files, such as videos and music
- Make your site more interactive by adding a blog
For business owners, website builders include an e-commerce feature that makes it easy to add shopping carts and check out (if you plan to sell your products online).
Now, you know what a website builder is, so let’s look at how it can benefit your business.
Ways Website Builder Can Help Your Business
Hiring a professional website designer can benefit you with time and budget. Ideally, you would be able to create a website that would meet your needs if you had the budget and time.
Professional designers usually charge between $1,000 to $300,000, depending on your particular needs and who you hire. You’ll have to add a lot to your budget for that.
Comparatively, some website builders are free, some cost $5-$40 a month, and some come free with other website services, like hosting. Whatever the case, a website builder is easier to afford than hiring a skilled professional.
Easy Set up
Without eCommerce, you’re losing customers and money every day. The feeling may not be the same now since you cannot see which users are not finding you.
If you don’t have a website for your small business, you’re behind, and it’s hurting your business.
Your website should be released as soon as possible if you want to establish a professional reputation. However, using a website builder doesn’t take long to complete – your website can be up and running within hours.
Small businesses have a busy schedule, and any website builder that caters to them understands that. Therefore, website builders for small businesses are designed to make website creation simple and fast.
Ease of Access
One of the benefits of many small business site builders is that they operate online. Your website can be updated whenever you have access to the internet, a browser, and your login information.
In case you need to make a change during your vacation, no worries, you can easily do it. You can even ask someone who works from home to make a change from their device—no need to worry about sharing files stored on one desktop or server. Anyone can update the website by knowing the address and logging into the website builder.
No Coding Website Builders.
Coding probably posed the biggest hurdles that made you wait so long. When you’re busy working every day, you don’t have the time to learn to code. You may be tempted to procrastinate trying to figure out how to build a website until you realize years have gone by without a website if you do not have the budget to hire someone skilled in that area.
The tendency to procrastinate on something that will consume a considerable amount of your life is understandable. It suddenly doesn’t seem so difficult when you realize you can make your website in just a few days. Additionally, there is no need to attend coding boot camps when you can use a tool that eliminates coding.
In a Nutshell
Regardless of the ease of creation, it requires great insight into the workings of industry to create a website worth viewing. Even though website builders can help you get started quickly. It’s best to keep a few experienced web developers on hand and know what you’re doing to be on the safer side.