Ecommerce solutions, including shopping cart software, analytics plug-ins, and all-in-one website builders, are crucial to the success of e-commerce companies worldwide. These applications do more than just enable online stores to function more effectively.
They also help e-commerce businesses to expand, keep up with consumer demand, and stay two steps ahead of their competitors. However, these apps’ main goal is to speed up, arrange, and automate the processes involved in maintaining and expanding your online store.
That said, developing apps from scratch can be extremely time-consuming, whether to automate your shopping cart or provide your customers with a standalone mobile app for your online store. Luckily, the internet is brimming with apps that help streamline your e-commerce store and provide customers with an exceptional buying experience.
So, without further ado, some of them are listed below.
1. Product Information Management Apps
For e-commerce stores that sell many products, a product information management app is a no-brainer. A PIM houses all product data and supports a wide range of applications. However, one of the biggest advantages of such an app is that it helps you update product information without a hassle. The PIM system maintains a single platform where all product data is kept. All stakeholders can instantly obtain product data, lowering the security risks associated with online shopping.
The likelihood of data silos is decreased through cross-channel data synchronization. Furthermore, automated product information management helps you keep your product up-to-date to provide customers with accurate product details, SKUs, and prices. A PIM app features easy product image updates, quick integration with existing systems, automatic product categorization, and significant time and money savings.
2. Customer Service Apps
It’s essential to have an e-commerce solution that aids in assisting online customers throughout their customer journey. Such customer service apps help retain current customers and draw in new ones. Essentially, two apps shine in this department. These include:
Zendesk is a well-known platform for customer service and an e-commerce application that collects all of your support tickets from various channels, including social media, email, and chat, in one location. With Zendesk, you can access critical customer data, embed live chat into your Shopify-powered e-commerce store, and resolve support tickets quickly.
Acquire makes it easier for online retailers to offer top-notch customer service by streamlining workflows and consumer data for customer service representatives. Consider it a unified experience where customer care agents can view all inquiries from all digital channels in one location and handle customer complaints quickly.
3. Analytics Apps
Ecommerce analytics apps track trends in performance, user behavior, and your marketing return on investment. In fact, these apps allow you to make more informed marketing decisions that could enhance sales and lower costs. Two of these apps include:
With the help of the digital experience platform Optimizely, you can do A/B testing—a comparison analysis—and send customized, niche messages to your e-commerce website visitors. In actuality, this means you’ll learn more about the effectiveness of your tests and utilize that information to determine what material will convert and what won’t.
. Google Analytics
With the help of an e-commerce solution like Google Analytics, it’s feasible to obtain information about returning customers and statistics about current website traffic. This includes information about the traffic source and how customers interact with your products.
4. Marketing Apps
E-commerce marketing apps allow you to manage your marketing effort in one centralized location. These include tracking your marketing campaigns, conversion rates, ROI, etc. a few top-notch e-commerce marketing tools include:
Creating a constant social media presence is a simple method to improve the exposure of your online store. Online retailers can schedule social media material for Facebook, Twitter, Instagram, and LinkedIn using this simple e-commerce solution. Buffer is a user-friendly application for managing social media that makes the process simple.
. Constant Contact
Constant Contact is your one-stop marketing resource due to its email marketing services. Because it can aid e-commerce businesses in tracking outgoing emails, developing and managing email lists, the user-friendly platform is suitable for individuals wetting their beak in the e-commerce world.
Email newsletters are a potent e-commerce tool because they offer a dedicated space to publish updates, specials, and other information and act as a direct link to customers. By helping you create, distribute, and track email marketing campaigns, email platforms like Mailchimp help streamline your marketing efforts.
A significant benefit is that Mailchimp connects with Shopify and syncs your Shopify data, such as customer, product, and purchase information, to its dashboard.
5. Internal Organization and Communication Apps
Ecommerce solutions can also be helpful for an online business’ internal operations. This could include creating a specific area for staff communication or a platform to automate project management activities. With that in mind, a few communication and organization apps include:
Marketing calendars and managing documents are examples of the many business-related tasks that Coda can help you with. It’s a fantastic tool for internal project organization because it’s both customizable and configurable. Additionally, Coda provides a Shopify pack that interfaces with your Shopify store as a bonus.
Slack is a messaging app that was created with workers in mind. It allows you and your staff to communicate in real time. Because Slack makes it possible for teams to stay organized, supervise one another, and speak about daily tasks while increasing remote workers’ productivity levels.
6. Content Creation Apps
One of the most effective ways to raise awareness about your service and products is by generating content for e-commerce websites. So, make content creation hassle-free today by utilizing CMS apps such as:
Not every e-commerce website will require a blog. However, a content management system like WordPress might be helpful for those that do. WordPress allows business owners to create a blogging strategy to maintain or nurture customer relationships, create a brand, and bring in new customers.
Canva is an online app that helps content teams produce attractive designs with little experience. Canva’s drag-and-drop features make creating and sharing well-curated content simple, whether building supporting artwork for your online business or establishing your brand identity.
The Final Words
Given how quickly the eCommerce sector is evolving, now is the perfect time for you to grow your company by implementing the latest e-commerce apps. Who knows, you could already be behind your competitors if you do such a thing ASAP.
So, please stop what you’re doing and implement the latest innovations and technology that give the customers the features they want in your eCommerce store will allow you to reach your bottom lines in the shortest amount of time.